The New Frontier of the CPA Profession: 10 Skills That Define the Advisor-CPA of the Future

Daniel McMahon • May 30, 2025

If you think being a great CPA or business advisor in the AI era is about learning to code or installing some new software, think again. Soft skills are increasingly valued over technical skills. I will share 10 of the most important ones with you shortly.



In many ways this transformation in our profession reminds me of the early settlers who stepped off the boat at Jamestown in 1607—unfamiliar land, unknown threats, and zero guarantees. The ones who survived weren’t the smartest or most educated. They were the most adaptable. They reinvented themselves or they didn’t make it. That’s where we are today in the CPA profession.

I Didn’t Expect These Skills to Matter

Years ago, I enrolled in improv classes to become a better communicator. I thought I needed to loosen up a bit and gain more confidence. I didn’t realize I was learning one of the most valuable skills for the future: active listening. Improv taught me to stay present. It taught me to stop rehearsing my response to someone who is talking to me and to really listen to what they’re saying—and what they’re not.



The improv training gave me the confidence to try stand-up comedy—not because I thought it would help my business, but because it would help me sharpen my communication skills. Stand-up taught me how to distill a message. How to hold an audience. How to read the room. Looking back, I realized I wasn’t just working on communication—I was training for clarity under pressure. Spontaneous oratory. Improvising on the fly and thinking on my feet.

This training has paid much bigger dividends than I ever thought possible.

In This New World, Differentiation is Survival

Clients aren’t hiring their advisors just to crunch numbers today. They’re looking for partners who can lead, communicate, interpret, and adapt. AI will handle the mechanics. Skilled humans will bring judgment, rhythm, and courage to the conversation.

10 Skills That Define the Advisor-CPA of the Future

1. Strategic Thinking – seeing the story behind the spreadsheet.

2. Facilitation – guiding clients through planning, not just compliance.

3. Active Listening – hearing the unsaid and staying present.

4. Succinct Communication – delivering clarity when it counts.

5. Planning Cadence – helping clients move from chaos to rhythm.

6. Relationship Depth – becoming a trusted advisor, not a technician.

7. AI Superuser Skills – prompting and applying tools with discernment.

8. Emotional Intelligence – leading with calm, context, and care.

9. Business Acumen – connecting operations, finance, and strategy.

10. Presence – being clear, unflappable, and aligned in the moment.

Here’s the Truth

The future won’t be won by the smartest person in the room. It will be won by the person who is the most present, most adaptable, and most trusted. CPA firms that thrive won’t be those that cling to technical expertise. It will be firms that lead with advisory thinking—the ones that view tax and accounting as support beams, not the whole house.



I didn’t know improv and stand-up would prepare me for the future. But they did. They forced me to grow in the exact places where AI can’t compete: presence, judgment, connection. The frontier doesn’t need more automation; it needs better prepared and more adaptable humans.


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