We work with business owners who want to build sustainable growth.
Fractional Marketing Management
Many business leaders are comfortable managing P&L’s but not marketing functions. We provide you with a solution that won’t impact your payroll — outsourcing fractional Marketing management services. We provide highly experienced marketing management for as long as you need. A fractional Marketing Manager/Director/Chief Marketing Officer is a focused resource that drives actionable plans with the added benefit of bringing you objectivity and best practices from other companies. She helps with customer acquisition, sales development and company growth. This fractional resource can bring incredible value to a company where having a full-time person on the payroll isn’t practical.
Strategic Marketing Plans & Budgets
Integrated Growth Advisors (IGA) works with you to develop a practical, actionable marketing plan and a budget that supports your overall business growth and is aligned with your strategic objectives. A solid plan backed up by analytics enables your executive leadership to measure the ROI for your marketing spend. Use data-driven insights to adjust and align your plan and business strategies. At IGA, we understand how to build a marketing strategy that serves as a revenue-generating asset for your business.
M&A Seamless Transition
Selling? Buying? Seeking highest valuation? Increase your value with proper visibility and market positioning before you look for a buyer. Position your business for a successful purchase, a smooth transition, and employee and client retention. View your marketing as a cashflow generating asset of your business. Reduce potential employee turnover and lost clients. Our goal is a seamless transition. We’ll craft the right PR message to tell your story and generate excitement – and build customer confidence. We’ll work with your staff to bring them along on your journey and help them navigate organizational change.
Don’t be caught in the post-merger fire drill when you discover you haven’t planned properly.
Marketing Performance Optimization
IGA offers a solution to new Marketing Managers and Directors, and CEOs and Managing Partners whose expertise is outside the discipline of marketing. We offer a program of marketing coaching and mentoring. This program elevates abilities to develop marketing plans and budgets, articulate marketing initiatives to top leadership in bottom line terms, build a marketing culture internally, and implement processes for measuring ROI for marketing spend.
Jill Kovalich is a Partner and the Chief Marketing Officer of Integrated Growth Advisors. She leads the firm’s Strategic Marketing Advisory Services. As a strategic advisor to business leaders, Jill guides the development of strong brands and messages that achieve or exceed clients’ sales and revenue goals. IGA’s clients are agile and can respond quickly to shifting markets with integrated marketing plans, thought leadership content strategies, functional websites, and social media presence. Read Jill’s Bio.